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The full project is 24 pages and should be viewed as a whole PDF. I have only selected here some most important visualisations but it would be wonderful if you can check out the whole project, including my research, my reviews and other elements that are not here. CLICK HERE
The full project is 24 pages and should be viewed as a whole PDF. I have only selected here some most important visualisations but it would be wonderful if you can check out the whole project, including my research, my reviews and other elements that are not here. CLICK HERE
The full project is 50 pages and should be viewed as a PDF. I have only selected here some most important visualisations but it would be wonderful if you can check out the whole project, including my research, my reviews and other elements that are not here. CLICK HERE

MADE BY LEE

HAPPY BREW COFFEE

During my time at Happy Brew Coffee in Vietnam as a Marketer/ Designer, I created new branding and social media content based on consumer insights and industry research.
HAPPY BREW COFFEE is a Vietnamese coffee store focusing on minimalism and specialty menu. To create new branding content for the store, I worked in a team researching the customers around the location. We found out that since the store is close to where many Koreans and Japanese come to work and live, we would focus on developing materials that are suitable for this audience's aesthetic requirements.
The research focused on Japanese and Korean coffee stores like these examples above. We understood that the content on these pages often emphasises the products in the center with minimal texts and good contrast for easy viewing. The color scheme is crucial to conveying the brands' identities as well, not just in the graphic designs but also reflected in photos.
This is the Instagram content that we had created with our own photographs, planning and design. Informed by our research, we focused on making the feed not crowded so viewers can easily navigate through the posts. We also kept several types of content like drink photos, customer photos, store photos to make the page interesting.
Some examples of Instagram Stories
Product highlight menu
All projects available on Google Drive due to limited space on this website. CLICK HERE
Designed by Lee @ 2023
For Personal Use Only
Designed by Lee @ 2023. For Personal Use Only.
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